August 29th, 2015


Second Monthiversary of Self-pub: MOAR DATA

It's the second full month since official launch of my polyamorous fantasy romance novel, A Rational Arrangement. (Buy it here! Amazon ~ Kobo ~ Nook ~ iBooks ~ Print).

That means it's time for DATA!

Amazon KDP Sales Graph:
RA Sales Graph 2015-08-29

Total Sales:

Pre-launch: 36
1st Month: 507*
2nd Month: 291
Total to date: 834

Average unit sales:
1st Month: 16.9
2nd Month: 9.4

Since I did a monthiversary post at the end of July, I figured I'd do another at the end of the second month, because I am still all excited about this whole "people are buying my book WHAT" thing. I will probably stop doing these at some point.

August sales were uniformly down from July: I went from having frequent days of 20+ sales and most days having over 10, to no days that were over 20, and most days being 10 or less. For the first few weeks it was an up-and-down seesaw from day to day: 17! 6! 19! 7! The last ten days flattened out to around 6-7 a day.

I have no good explanation for the flattening of sales at the end of August. My bad explanation is "the WorldCon effect": sf&f readers were attending WorldCon and have been buying/reading books they bought in person, and/or reading the Hugo winners, rather than buying new books online. This lines up with anecdotal reports from a few other authors who saw their sales drop in the same period, but I'm not sure WorldCon is the right explanation for the downturn. Sasquan's webpage shows 4,151 attending members, which is a pretty small slice of overall fandom. A huge media con like DragonCon (next weekend!) is more where I'd expect that kind of impact.

I have not systemically tracked RA's sales rank on Amazon. However my rough sense is that it correlates to sales as follows:

18-22 books-per-day: Sales rank around 10,000
10-12: Sales rank around 20,000
5-7: Sales rank around 30,000

This is highly unscientific. Also, while Amazon sales rank is heavily weighted by the most recent sales, it does take into account past sales in some fashion or other.

A Rational Arrangement picked up 8 more reviews this month (yay!) including the best 2-star review ever. Seriously, it starts out with "The author is talented and inventive". The complaint amounts to 'book was not clearly labeled as CONTAINS GAY SEX'. I am totally down with people who look at the reviews seeing one that warns them BOOK CONTAINS GAY SEX.**

In conclusion: I'm still delighted with RA's overall sales. In the next month or two, it's quite likely to hit four-digit sales, which is like WHOA. I would love to see it return to last month's highs, but it's vastly exceeding my expectations as it is. \o/ In September, I plan to buy a modest amount of Amazon advertising. I am curious to see if that will have a perceptible impact! (EDIT: Whoops, looks like a book needs to be Kindle Select in order to run an Amazon ad campaign. Never mind!)

* For anyone wondering why my previous post showed total sales of 550 while pre-launch and first-month sales on this one total 543: my last post included 7 sales from the second month, because I was giving totals to-date on July 30.

** In perfect seriousness, I do feel that the RA blurb should do a better job of establishing that the book is a polyamorous romance and two of the characters are bisexual. But I haven't thought of a way to do so that I like and find consistent with the rest of the book's style. The cover tagline, "It's not easy for individuals of a Certain Disposition to wed in Newlant. But surely three reasonable adults can come to a Rational Arrangement" was intended to suggest this in a way consistent with the book's themes. But it's still pretty subtle. Anyway, I don't actually want to trick people into buying a book they won't like, so I am totally good with a review that warns about it, especially one that does so in such a kindly fashion.

Want to be the 835th buyer of A Rational Arrangement? Find it here! Amazon ~ Kobo ~ Nook ~ iBooks ~ Print