I will probably tweak whichever one I go with.
I am doing both best/worst questions because I can easily see a three-way tie for "which do you find most compelling" and still have a clear "this one is least compelling".
Lettering is still a placeholder! Final layout will be different.
Which of these would you be MOST likely to click on?
Which of these would you be LEAST likely to click on?
* Special thanks to terrycloth and archangelbeth for suggestions!